Mystery Facing Retail
With our mystery service at the point of sale, you can find the way your distributors handle your products and the exact information consumers receive about your brand and products. You will be able to find out if they use the right arguments, if they communicate properly the benefits of your product and even if they do, you will be able to find out the information given about your product in comparison to your competitors´ product.
You will also know whether your brand is offered as a first option or if it is not even mentioned when using a specific argument.
In short, we benchmark your service against what is offered by your competitors. Our shoppers visit the store and ask for help from the staff, they ask for a specific product/service, and we assess if among all the possible brands yours is the one recommended. We also check the arguments given for your brand against your competitors´.
We can also measure the service in large department stores: our shoppers visit the area where your products are displayed and observe different criteria: the location where the brand is placed, whether it is positioned at eye level, if there is a promotional banner or sign…